For Nike's Move to Zero campaign, design studio Seen Studios launched the Air Vapormax 2020 Flyknit trainer across JD Stores in London, Manchester, Berlin and Paris. Staying true to the campaign's reduced-waste manifesto, Seen Studio's built stacked "trash" plinths using a mix of recycled materials, including Plasticiet, recycled rubber and cardboard among them our legacy Chocolate Factory material, which is made of recycled chocolate molds and no longer available today.

The displays were designed for re-usex rather than disposal: strapping replaced permanent fixings, allowing easy dismantling for recycling or redeployment across stores, while evolving digital content brought the sustainable narrative to life. The project built on Seen Studio's earlier Renew collaboration with Nike, reinforcing the brand's continued leadership in circular retail.